Salonwear Celebrates 20 Years of Business!

Salonwear is 20 years old

Our Salonwear brand is 20 years old! We can’t quite believe it! How the time has flown. We’re so proud to have made attractive and practical uniforms for 20 years and cannot thank our customers enough for making this anniversary possible.

May 2020 may be the 20th anniversary of the launch of Salonwear Direct brand, but under the Dencowear brand, we’ve been selling uniforms to the healthcare sector since 1966. Salonwear was created because, as the years went on, we found more and more hair and beauty professionals wanting to wear our uniforms. Our uniforms were sold to hair and beauty professionals for years through resellers but when one of our key resellers decided that we should sell direct to the customer instead, Salonwear was born. And, the rest is 20 years in the making.

Looking Back…

Like the beauty industry, it’s fair to say that Salonwear has come along way in almost 20 years. Just look at one of the first ever brochures for the 2002-2003 season. That’s a lot of clinical-looking white!

Our 2002 brochure shows a very different range then you will see today. You can see our current Managing Director, Ilan doing a spot of modelling for the men’s tunic, here.

Hopefully, we will be in business another 20 years to compare how things have changed and what stays the same.

Looking Ahead…

2020 sees new items added to the range and some old removed. The discontinued Dazzle Tunic, Edit Tunic and Lipstick Dress have made way for our new Chic Tunic, One Tunic, Charisma Tunic and Divine Tunic.

Download the Brochure

Looking Right Now…Our Bestsellers, Year on Year

Each year, we see timeless tunic styles such as the Belle, Allure, Blossom, Charm, Tranquility and Ribbon remain popular with our customers.

We’re so grateful to our customers for the continued support, especially during these strange times. Whilst in isolation with many of our staff working remotely, it is looking more and more likely that our 20 years Salonwear party might be delayed but we’ll be sure to have some sort of a digital one. So, let us know if you have any great online party ideas! 

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